Sound is not just for cinematographers. It can make your video more engaging, more effective, and even further its reach.  It starts off simple. The music you chose can really change the mood of a video. If the song is trending, social media platforms will promote your content for you. Find a trending song that suits your content and algorithms will make your video trend. 

If you really want to step up your production, consider the sound design. Add sound to what you should hear. This could be the footsteps of someone walking, the birds chirping in a garden, or even children laughing at the park. Be creative and let sound bring your content to life.